We've Done It. BEAUTYPRO is Now 100% Vegan.

If you've been with us for a while, you'll know this has been a long time coming. Not because it was easy, but because we refused to rush it.

Today, we're proud to say that every single BEAUTYPRO product is now fully vegan. Independently certified by the Vegan Society. The whole range. No exceptions. And we mean it, not just on the label, but in every formula, every ingredient decision and every standard we hold ourselves to.

This is a milestone for us. And we think it's a win for your skin.

This Was Never Going to Be a Tick Box Exercise

Let's be honest, anyone can write 'vegan' on a product. Our ethos has always been when we say something, we mean it, which is why we went through independent certification with the Vegan Society rather than simply declaring it ourselves.

As David Herdman, our Co-Founder and Product Development Director, put it: if we were going to make this commitment, it had to be credible, recognised and trusted globally. Third party certification removes the subjectivity. It means someone else has checked our work, and it holds us to a standard we can't walk back from.

That's the kind of commitment we're comfortable putting our name to.

Every Formula. Carefully Reviewed.

Becoming 100% vegan wasn't a switch we flipped. It was a considered, product by product process - reviewing formulas, testing alternatives and refusing to make a change unless the result was genuinely as good or better than what it replaced.

Because here's the thing: our audience doesn't buy on ethics alone. You care about results. You care about whether something actually works on your skin. And we respect that. So our rule throughout this entire process was simple - if it doesn't perform, it doesn't make the cut.

That's always been the BEAUTYPRO way. Becoming 100% vegan hasn't changed that. If anything, it's reinforced it.

The Final Step: Eye Therapy Gets an Upgrade

Of all the products in our range, Eye Therapy was the last to make the transition, and the one we spent the most time on. It's one of our most loved products. An award winner. A cult favourite. The kind of thing people come back for again and again.

So we weren't prepared to touch the formula until we found something that genuinely matched up.

The original contained marine collagen, and it worked. But just because an ingredient has a plant or natural origin doesn't automatically mean it meets the rigorous standards we set for ourselves. For us, it's always a balancing act: performance has to come first and then the ingredient has to clear our bar on everything else. Marine collagen didn't clear that bar. So we went looking for something that could do both. What we found was Reallagen, our vegan collagen, derived from yeast grown from chestnut tree roots.

It took testing. It took time. But the results speak for themselves:

• 90% said their skin felt more hydrated after just one use
• 85% said their skin felt soothed and calm
• 82% said their skin looked healthier and more refreshed

Same smoothing. Same de-puffing. Same results for tired eyes, fine lines and dark circles. Now from a fully vegan source.

This isn't just a reformulation. It's an upgrade.

What Is Vegan Collagen, Exactly?

Good question - and one worth answering properly, because 'vegan collagen' can sound like a contradiction in terms.

Traditional collagen used in skincare is typically derived from animal and marine sources. Reallagen works differently. It's derived from yeast grown from chestnut tree roots and it delivers the same skin supportive benefits - promoting hydration, improving texture and supporting elasticity.

The science behind it is solid. The results back it up. And now it's in your Eye Therapy.

What Else Is Inside Eye Therapy?

While we were at it, here's a reminder of what makes this formula work so well:

Vegan Collagen - derived from yeast grown from chestnut tree roots, it supports the skin's natural structure by promoting hydration and elasticity, leaving skin feeling revitalised and more supple.

Green Tea - packed with antioxidants that protect against environmental stress, soothe the eye area and reduce the look of puffiness. Calming and refreshing in equal measure.

Vitamin A - supports the skin's natural renewal process, helping the area around your eyes look smoother and more refreshed over time.

Vitamin E - a moisture-locking, skin-protecting powerhouse. Works to reduce the visible signs of tiredness and keeps the delicate eye area hydrated.

Aloe Vera - soothing, replenishing, and kind to even the most sensitive skin. The ingredient that makes the whole experience feel as good as it looks.

Twenty minutes. Cooling hydrogel patches that actually stay put. And skin that looks and feels genuinely better afterwards.

A Proud Chapter For All The Right Reasons

Fifteen years of skincare innovation and finally fully vegan. This isn't a closing chapter but just the beginning. We know vegan claims are everywhere right now, not all of them backed by much. Which is why every BEAUTYPRO product carries independent certification from the Vegan Society. Globally recognised, independently checked and there so you never have to squint at an ingredient list to feel confident in what you're buying.

We didn't rush this. We didn't compromise. And we didn't do it to follow a trend. Performance still comes first, the results are still there and now every product in our range reflects the values we've always believed in.

Fully vegan. Fully BEAUTYPRO.