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Tall building with cherry blossoms in the foreground against a blue sky

K-BEAUTY,
done with experience

Built on 15+ years with Korean manufacturers.

Our Korean Skincare journey

Korea is known for skincare innovation not just in ingredients, but in texture, layering and comfort first formulation.

For more than 15 years, BEAUTYPRO has partnered with trusted South Korean manufacturers to develop products inspired by these principles - from iconic sheet masks to everyday skincare staples.

That long standing collaboration means we don’t follow trends - we focus on what genuinely supports skin’s daily needs.

The BEAUTYPRO K-Beauty philosophy

Skin first, always

We prioritise formulas that help support the skin barrier and keep skin feeling balanced.

Hydration at every step

Layering lightweight moisture helps skin look plumper, feel more comfortable and stay resilient.

Considered formulas

Thoughtfully selected ingredients, designed to be wearable in real life - day after day.

Consistency > intensity

Because the most noticeable changes usually come from daily care you can stick to.

Sheet masks:
the K-Beauty icon

In Korean skincare, sheet masks aren’t an extra - they’re a small ritual. A few quiet minutes to reset, rehydrate and bring skin back to a place that feels calm and well looked after. For BEAUTYPRO, that’s where our K-Beauty story began.

When sheet masks were still relatively unknown in the UK, we helped bring them to the forefront.

We created a brand built around the idea that great skincare should feel effortless, enjoyable and easy to keep up with.

Today, that same focus still shapes everything we do: hydration first formulas, skin supporting ingredients and masks designed to help support healthier looking skin.

K-Beauty ingredients we love

K-Beauty is known for hydrating, soothing ingredients. We choose natural favourites that work, are 100% vegan and ethically sourced.

calm + comfort

Centella Asiatica

A K-Beauty staple featured in our NIACINAMIDE Masks and Serums, Centella is loved for its calming feel and barrier supporting properties, especially when skin looks or feels stressed. It helps maintain balanced, healthy looking skin.

energise + revitalise

PANAX GINSENG ROOT EXTRACT

Featured in our DETOXIFYING Sheet Mask, ginseng is a long respected ingredient in Korean skincare. Known for helping to support firmer, smoother looking skin, it’s often chosen to promote a refreshed, revitalised appearance.

hydrate + strengthen

Panthenol (Vitamin B5)

A staple in Korean formulations, panthenol is widely used across modern skincare for its barrier supporting benefits. Found throughout our mask and serum range, it helps soothe the look of dryness while delivering lasting hydration and comfort.

smooth + replenish

WILD YAM ROOT EXTRACT

Used in our VITAMIN C, SQUALANE and RETINOL masks and serums, wild yam extract is valued in Korea as a plant based alternative to snail mucin. Its naturally silky texture helps deliver lightweight hydration and supports a smoother, more supple looking finish.

nourish + replenish

UNDARIA PINNATIFIDA & ECKLONIA CAVA

These Korean seaweeds are featured in our RETINOL Sheet Mask, where they help provide mineral rich hydration. Naturally abundant in marine nutrients, they support moisture retention and leave skin looking refreshed and replenished.

plump + hydrate

HIBISCUS ESCULENTUS
(OKRA) EXTRACT

Found in nearly all of our sheet masks, this rising K-Beauty ingredient is known for its ‘phyto-mucin’ texture. It helps deliver lightweight hydration and supports a smoother, more supple looking complexion.

restore + rebalance

SCHISANDRA CHINENSIS
(Magnolia Berry)

Featured in our FOOT THERAPY and FOOT & CALLUS PEEL treatments, this berry extract is valued in Korean formulations for its conditioning properties. It helps support skin comfort and contributes to a more balanced looking finish.

soothe + defend

SCUTELLARIA BAICALENSIS

Also found in our FOOT THERAPY and FOOT & CALLUS PEEL treatments, this traditional botanical is commonly used in Korean pharmacy style skincare. It helps calm the look of stressed skin and supports overall skin resilience.

Why choose BEAUTYPRO for Korean Skincare?

15+ years of K-Beauty experience

We’ve been developing skincare inspired by Korean philosophy for over a decade - focusing on gentle, hydrating formulas and wearable textures that support healthy-looking skin over time.

Award winning, trusted formulas

BEAUTYPRO is a multiple award winning British brand, including recognition across the Health & Wellbeing Awards, Pure Beauty Awards, DFNI Frontier Awards, Beauty Bible Awards, Beauty Shortlist Awards and more.

Cruelty-free + vegan credentials

We’re registered with PETA’s Global Beauty Without Bunnies programme and The Vegan Society, with supplier standards designed to uphold those commitments.

Ethical trade and responsible sourcing

Our approach is guided by clear supply-chain expectations and ethical business standards. We choose responsibly sourced, plant based ingredients.

Shop K-Beauty

Explore our K-Beauty skincare designed to support glassy, radiant skin - every day.