We're Partnering with London Beauty Artists and We're Buzzing About It

If you've been following us for a while, you'll know we don't do collabs for the sake of it. When BEAUTYPRO puts its name next to someone else's, it means something. So when the team at London Beauty Artists got in touch, it didn't take us long to say yes.

We're thrilled to announce that BEAUTYPRO skincare is officially partnering with London Beauty Artists - one of London's most respected names in professional beauty education. Our products will be used in their industry masterclasses and gifted to students. Real BEAUTYPRO skincare, in the hands of people who are genuinely passionate about skin. We love to see it.

Who Are London Beauty Artists?

Glad you asked - because this isn't just any beauty school. London Beauty Artists are the real deal. We're talking backstage credits at London Fashion Week, features in Cosmopolitan and a team of professional educators whose clients include some seriously impressive names (Beyoncé!!) Their masterclasses are hands on, expert-led sessions covering everything from skincare prep and complexion work to advanced makeup artistry and they take the skin first philosophy seriously.

Sound familiar? We thought so too.

Why Skincare Changes Everything

Here's the thing about great skin, it's the foundation everything else is built on. You can have the most incredible makeup technique in the world, but if the skin underneath isn't prepped, nourished, and taken care of, it shows. London Beauty Artists get that, which is exactly why their masterclasses put skincare front and centre.

And that's where BEAUTYPRO comes in. Our skincare is designed to work, not just to look pretty on a shelf (although, admittedly, it does that too). Whether it's prepping skin before a big look or building a routine that keeps your complexion genuinely glowing, our products are the kind you come back to again and again. We're thrilled that LBA students will get to experience that for themselves.

What's Actually Happening

BEAUTYPRO skincare will feature throughout London Beauty Artists' masterclass programme used in sessions, talked about by educators and worked into hands on learning. Students will also be taking BEAUTYPRO home in their student goody bags, because the best product recommendation is the one you discover yourself, on your own skin, in your own bathroom.

We genuinely believe that when someone finds a skincare product they love, it sticks. And we'd love to be that product for the next wave of beauty enthusiasts coming through LBA's doors.

This Is Just the Beginning

We're so excited about what this partnership means, not just for right now, but for everything we're planning to do together.

In the meantime, if you want to see what London Beauty Artists are all about, and you do - head over to londonbeautyartists.com. Their masterclasses are brilliant and the community they've built around them even more so.

Here's to glowing skin, great education and even greater partnerships.